Conservation biologist Juliana Machado Ferreira fights illegal wildlife trafficking in Brazil using science, political articulation, professional training, and educational outreach to curb demand, strengthen laws, empower police, and build international partnerships. Every year, poachers take 38 million animals from natural habitats in Brazil to supply all kinds of illegal wildlife trade. The business brings in $2 billion a year.
Machado Ferreira founded FREELAND Brasil to combat the thriving illegal trade, which she fights on many fronts. In Brazil, where keeping wild songbirds, parrots, and macaws is a widely embraced cultural norm, her organization educates the public about the devastating impact this can have on nature. She also helps police to identify, count, and provide triage care for birds seized during raids along with SOS Fauna. She holds a Ph.D. in genetics and has developed molecular markers that can aid in identifying the origins of birds seized by police and help return rehabilitated birds to the right spot in the wild.